Now playing in L.A.: Bryant in ‘No Way Out,’ with dysfunctional Lakers (USA Today)
- on 05.31.07
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Why would Los Angeles Lakers owner Buss trade the most valuable jewel in the NBA’s crown for a few diamond chips? Try selling season tickets, luxury boxes and sizzle to Lakers fans in a celebrity-driven environment by giving them Jermaine O’Neal and a handful of trinkets and baubles.
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